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NCB Promotes Heather Cummings to Assistant Vice President of Strategic Marketing for Ohio Branch Offices


Hillsboro, Ohio (April 14, 2008)
— NCB, known for providing creative financial solutions tailored to meet the needs of its customers, has promoted Heather Cummings to Assistant Vice President of the Strategic Marketing Team for the Ohio branch offices. 

“We are thrilled to name Heather as our newest Assistant Vice President for our Ohio branches,” said Debra Shoemaker, Co-President of NCB Ohio.  “Heather has been instrumental in bringing effective marketing strategies and creative ideas to our local office.  She is an invaluable member of our team and we know she will experience continued success in this new position.”

As Assistant Vice President, Ms. Cummings will be responsible for working on the strategic marketing efforts for the five Ohio branch locations while generating business through new and existing methods.  She will coordinate with NCB’s advertising and public relations partners, manage the branch’s marketing budgets, and create and track the overall effectiveness of all marketing campaigns. In addition, Ms. Cummings will continue to organize all the Bank’s special events and community outreach activities including local county fairs, expos, NCB’s participation in the Chamber of Commerce events and the annual NCB golf outing.

Ms. Cummings has been with NCB since February 2006 as the Communications Manager for the Ohio branch locations.  In this position, she was responsible for the Bank’s internal and external communications efforts, strategically combining public relations, business development, event planning, advertising, direct and electronic marketing, industry networking and sales/collateral material development. 

Prior to joining NCB, she worked as a Branch Manager for The Reserves Network in Hillsboro for two years.

Ms. Cummings earned a Bachelor of Science in Business Administration from Miami University in Oxford, Ohio.

According to the independent research firm, R.S. Carmichael & Co, in a recently completed Customer Satisfaction Service Quality report, NCB ranks among the highest banks in superior service. A sampling of the results indicates that 94 percent of the Bank’s customers felt NCB met or exceeded their service expectations. Of this number, 88 percent were “highly satisfied” with the Bank and feel that their NCB relationship is “highly-valuable” and would be “highly-likely to recommend” the Bank.  In addition, over two-thirds of these customers are likely to use NCB for future financial transactions. These positive comments, among others, are just some of the many reasons the Bank has experienced such great success in Ohio and on a national basis.

The Bank has grown significantly in Ohio over the past 12 years, increasing both its deposits and loan market share and implementing a long-term growth strategy to become a leading community bank in the state.  The Bank offers commercial and personal banking services to NCB’s customers nationwide.  NCB utilizes its deposit base to fund loan products, resulting in more competitive pricing for customers.  Its primary focus is on mortgage banking services, merchant services, cash management and a wide variety of consumer products and services.

 

NCB is dedicated to strengthening communities nationwide through the delivery of banking and financial services, complemented by a special focus on cooperative expansion and economic development. Headquartered in Washington, DC, NCB also has offices in Alaska, California, New York and Virginia. In addition, NCB has a growing community banking network in southwestern Ohio. To learn more about NCB, visit www.ncb.coop